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Which of the following online advertising formats is the most effective?


A) banner ads
B) rich media ads
C) video ads
D) e-mail

E) A) and B)
F) B) and C)

Correct Answer

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Which of the following forms of online advertising is growing the fastest?


A) paid search
B) sponsorships
C) video
D) rich media

E) None of the above
F) B) and C)

Correct Answer

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Which of the following is not true about search engine advertising?


A) Spending on search engine advertising constitutes around 46 percent of all online advertising spending.
B) The top three search engine providers supply over 95 percent of all online searches.
C) The click-through rate for search engine marketing has been fairly steady over the years.
D) Search engine advertising is the fastest growing type of online advertising.

E) B) and C)
F) A) and D)

Correct Answer

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Which of the following is not one of the advantages of online advertising?


A) The Internet is where the audience is moving.
B) Online ads provide for greater interactivity with the customer.
C) Online costs versus benefits are well established and understood.
D) Online advertising can target ads to narrow market segments.

E) B) and C)
F) A) and C)

Correct Answer

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According to the Fogg et al. 2003 study, which of the following is the most important factor in the credibility of a Web site?


A) information design/structure
B) information focus
C) design look
D) information usefulness

E) None of the above
F) A) and B)

Correct Answer

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Which of the following is not one of the four main methods advertisers use to behaviorally target ads?


A) Nielsen ratings
B) data collected from social networks
C) integration of offline data
D) clickstream data

E) A) and D)
F) All of the above

Correct Answer

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Showing 81 - 86 of 86

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